= SMM in SEO is the process of using social media marketing to improve search engine optimization for a website. SMM links and keywords in social posts can send SEO ranking signals to the pages to which they link. You can also optimize a social media profile to boost a site’s visibility.
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| S.M.M |
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| S.M.O |
= Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and make your site more appealing to visitors.
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| Blogging |
= Email marketing can improve SEO by helping direct potential customers to high-quality site content such as blog posts filled with relevant resource links and keywords that improve SEO rankings. This makes the website more visible and rank higher on the search results in major search engines.
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E-mail Marketing
= Page authority, in search engine optimization (SEO), is the value a search engine assigns a Web page. The higher the value, the more likely the search engine will return a Web page early in organic search results. We improve page authority by creating fresh content and make sure your website is mobile friendly. Improve your page speed, increase your social links.
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| Page Authority |
= Domain Authority is a search engine ranking score that gives a measure of how successful a site is when it comes to search engine results. It was created by software development company Moz and gives an overview of likely search engine performance. We improve the domain authority by creating killer content and optimize your website and user experience. Acquire high quality backlinks from authority sites.
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Domain Authority
= Backlinks occur when one website links to another website. Also referred to as incoming or inbound links, backlinks make their connection through external websites. These links from outside domains point to pages on your own domain. Link building is a search engine optimization technique that increases your search engine ranking. Links are one of the primary ways that search engine algorithms determine the relevance of a page. Having a good number of links to a website indicates that the content is there is valuable.
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| Link Building |
= There are some major off page optimization tech :
• S.M.O / S.M.M
• Backlinks
• Linkbuildings.
• Domain authority.
• Page authority.
• E-mail marketing.
• Blogging.
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| OFF page Optimization |
= Off page optimization is defined as the technique which helps the website to improve its ranking on the search engine results page. These factors function outside the boundaries of the web pages. These ranking factors are not directly controlled by the publisher. Off-page optimization basically deals in link building for SEO and mainly it works for gaining traffic.
OFF page S.E.O
= There are some ways for improving :
1. Optimize Page Load Time
2. Include a Single, Clear Call to Action.
3. Use a Logical – and USEFUL – Internal Linking Structure.
4. Rework Your Product Pages.
5. Make Your Site Easy to Search.
6. Optimize for Mobile.
7. Make Your Site’s Navigation Effortless.
= Dwell time is the length of time a person spends looking at a webpage after they’ve clicked a link on a SERP page, but before clicking back to the SERP results. Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site.
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| Bounce rate, Dwell time |
= First of all, the full form of CTR is (click through rate). It’s simply the number of clicks a search result receives, divided by the number of times it’s viewed on the SERP (also known as “impressions”).
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| Organic CTR |
= Rank brain depending on the keyword, it will increase or decrease the importance of backlinks, content freshness, content length, domain authority etc. Then, it looks at how google searches interact with new search results. If users like the new algorithm better, it stays.
= A machine learning based algorithm is the method by which the AI system conducts its task, generally predicting output values from given input data. The two main processes of machine learning algorithms are classification and regression.
= there are very many google algorithm, but I will choose 10 major google algorithms like:
• Google panda
• Google penguin
• Google hummingbird
• Google Bert
• Google Rank brain
• Google pigeon
• Google hilltop
• Possum
• google Fred
• Google mobile
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| Google Panda |
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| Google Penguin |
- It was launched on 20th august, 2013. Hummingbird has been cited as a complete overhaul of the core algorithm.
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| Google Hummingbird |
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| Google BERT |
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Rank brain |
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| Google Pigeon |
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| Google Hilltop |
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| Google Possum |
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| Google Fred |
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= SEO essentially is a way to tell Google that a website or web page is about a particular topic. Years ago, it was commonplace for many sites to “keyword stuff” their content. In essence, they assumed that the google algorithm would think that the more keywords that were written, the more keywords that were written, the more important the page should be.
= Backend process refers to parts of a computer application or a program’s code that allow it to operate and that cannot be accessed by users. Backend process is basically about crawling, indexing and ranking the websites on SERP.
Backend process
= Web crawlers start from a loss of known URLS and crawl these webpages first. After this, web crawlers find hyperlinks to other URLS, and the next step is to crawl them. As a result, this process can be endless. This is why web crawlers will follow particular rules. For example, what pages to crawl, when they should crawl these pages again to check for content updates, and much more. Furthermore, a web crawler can be used by companies that need to gather data for their purposes. In this case, a web crawler Is usually accompanied by a web scraper that downloads, or scrapes, required information.
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| Web Crawler |
= A web crawler in also called spider, it is a type of bot that is typically operated by search engines like google and bing. Their purpose is to index the content of websites all across the internet so that those websites can appear in search engine results.
Web Crawler
= There are some steps to use google keyword planner:
– Sign in to your google ads account
– Click tools icon and search google keyword planner
– Click discover new keywords
– Click get results
– And then see your search volumes and competition and other forecasts options.
= Google keyword planner helps you research keywords for your Search campaigns. You can use this free tool To discover new keywords related to Your business and see estimates of the searches they receive and the cost to target them. Google keyword planner Shows absolute search volume data, google trends shows the relative popularity of the search query.
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Google keyword planner
= User segments is the process of separating Users into distinct groups, or segments, based on shared characteristics. A company might segment users based on language preferences, product version, age, Geographical region.
User segment
= Keyword planning is important because it can reveal vital Information to grow you. It is growing your business online. It is also important Because it creates a solid starting point for creating your content and building your website around your keywords and relevant products or services. We plan keywords according to the users' segments.
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Keyword planning
= Keyword planning is basically a process in which website owner plan the keywords according to the user's mindset, interest, dedication, need. Planning a possible keyword which may be searched by users
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| Keywords |
= Keywords are the ideas and topics that define What your content is about. In terms of SEO, they are the words and phrases that users enter into search engines. For example, if you were looking to buy a new jacket, you might type something like “means leather jacket” into google.
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keyword
= They tend to copy the contents from other web pages. As per the SEO rules, Anti-plagiarism should be the topmost notion to a writer. The SEO Plagiarism Checker helps to detect their misdeed. This detecting software helps one to maintain their ranking and never gets pinpoint the copied ideas or content.
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| Plagiarism tools |
= Off-page optimization is a search engine optimization (SEO) process that involves all processes external to the website that can affect its search engine reach and results. It is a series of different processes that are directly or indirectly performed on external websites with the intent to optimize it for search engines. In general, Off-Page SEO has to do with promotion methods – beyond website content –for the purpose of ranking a website higher in the search results and gaining traffic.
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| OFF page S.E.O |
= On-page SEO (or on-site SEO) is the process of optimizing web pages to rank higher in search engines for specific keywords to increase organic traffic. It involves aligning page-level elements like title tags, headings, and content as well as search intent with a specific set of keywords. It helps Google understand what each piece of content on your website is about. The better Google understands your content, the higher you’ll rank in search, which means more organic traffic, conversions, and revenue. Even better, on-page SEO improves user experience if you do it right.
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ON page S.E.O
= While white hat SEO involves looking for ways to improve user experience, black hat SEO relies on manipulating Google’s algorithm to improve rankings. To put it simply, if a tactic is designed to make Google think that a site provides more value to users than it really does, it’s deceptive — and it’s black hat SEO. The main difference between white hat SEO and black hat SEO is that white hat SEO follows Google’s Webmaster guidelines while black hat SEO violates those guidelines. White hat vs black hat SEO is easy to compare because the techniques and strategies that target the search engine are much different.
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| White hat & Black hat S.E.O |
= SEO is crucial and important because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. SEO also improves user experience, making it more likely for customers to become repeat buyers.
S.E.O
= There are many benefits of SEO like :
• its brings your small business into large business.
• its brings in more customers through organic search.
• it can be done on a budget.
• It can help you reach more people
• it gives you a competitive advantage.
= There are three elements are there in particular result which comes on SERP like:
• URL = It is basically a link or an address such as https://hidm.in
• MT (Meta tittle) = it is like heading or topic of a webpages.
• MD (Meta description) = it is the information about your page that appears in the search engine results below the title/URL of your page.
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S.E.R.P elements
= There 4 case of optimization like :
1 case = My name is not coming on any page .
2 case = My name is coming on google but on 2nd , 4th, 5th
3 case = My name on google on 1st page
4 case = My name is coming on 1st page and 1st position.
As per all 4 cases we can do optimization process in all cases because 1st 2nd 3rd case optimization is do for 1 position with 1st rank but in 4th case, we do optimization also because to maintain position and rank as other website are in competition.
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| S.E.O |
= S.E.R.P stands for search engine result page a search result page is a basically a landing page or it is a page you see after entering a query into Google, yahoo, or any other search engine.
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| Search engine result page |
= The SEO stands for search engine optimization to rank website for particular quarry on search engine we have to do and for a particular quarry we want our website on search engine also we do optimization this process is called search engine optimization.
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S.E.O
= There are 12 types of search engine:
• White-hat SEO
• Black-hat SEO
• Gray-hat SEO
Types of S.E.O
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| SEARCH ENGINE |
= SMM in SEO is the process of using social media marketing to improve search engine optimization for a website. SMM links and keywords in ...
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