= While white hat SEO involves looking for ways to improve user experience, black hat SEO relies on manipulating Google’s algorithm to improve rankings. To put it simply, if a tactic is designed to make Google think that a site provides more value to users than it really does, it’s deceptive — and it’s black hat SEO. The main difference between white hat SEO and black hat SEO is that white hat SEO follows Google’s Webmaster guidelines while black hat SEO violates those guidelines. White hat vs black hat SEO is easy to compare because the techniques and strategies that target the search engine are much different.
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White hat & Black hat S.E.O
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